What’s your pitch?

Now, it’s time to get your story straight.

Once you have let go of your excuses, you will need to need perfect your story. The Americans call this an ‘Elevator Pitch’.  Or ‘A Brand Called You’. As Jeff Bezos, founder of Amazon, once put it this way: “Your brand is what people say about you when you’re not in the room.”

Others (and you) need to be able to recite your story off the cuff. It might feel like boasting. It isn’t. It needs to help others connect you with people, get you a meeting and ultimately a job. 

Here are some simple examples of elevator pitches:

“Carol spent 20 years doing PR and crisis management in the city and left around 10 years ago when she and her partner made a lifestyle decision to move to the country. She’s passionate about improving social care and would love to use her comms skills in that sector.” 

“Sally left school at 16 to travel and ended up living in the Far East before settling in Italy for 8 years. When she returned, she got a job as a production assistant at Sky Sports, before taking time out to bring up her children. She’s got really strong admin skills and is looking for a role in the creative sector.” 

Those stories might look succinct but believe me they didn’t start out that way. So how do you get to something this simple and straightforward?

For one, you can take advantage of NOON’s Rebrand Yourself Course™, which runs several times a year and helps you discover the Golden Threads that run through your life and career, then pinpoint the highlights along with your ambitions to create a new story. Click the link above to learn more.

In the meantime, consider these…

Key elements of your story 

  • Your strengths
  • Your talents
  • Your experience and background
  • What you’re interested in
  • What you’ve been up to since you left (if indeed you did leave)
  • How that all translates to what you want to do next 

Don’t worry about getting the lines right straight away. Begin with an open mind.

Now is the time to remember all the great things you thought you’d thrown out or left behind.