NOON believes midlife is the age of opportunity.
Founder Eleanor Mills, her partners and our amazing Advisory Board came together to set up NOON. They saw too many women floundering in midlife as they were hit by multiple stresses, so she set up a community to help them through these pinchpoints and inspire them to embrace their next act.
At NOON we know change is difficult; but it is also energising and exciting. Midlife is when those dreams we had when we were young but put aside to earn a living or raise a family can finally be revisited; it’s never too late to be what you wanted to be.
Midlife is an age of opportunity – a time for transformation and reinvention with the right help
Our experts will give you the advice you need to make the right choices. Our stories of transformation will inspire you to see what is possible and provide a map to the next version of you. And most of all the NOON community will support you on the journey. There’s So Much More To Come!
Our Founder
Eleanor Mills is an award-winning editor, writer and broadcaster. Her latest book Much More to Come Much More to Come, published August 2024, is a Times bestseller. She worked for The Sunday Times for 23 years as Editorial Director, Editor of The Sunday Times Magazine, and as a columnist and interviewer (interrogating everyone from Mikhail Gorbachev to Sheryl Sandberg and Theresa May). As Chair of Women in Journalism (2014 – 2021) she championed a diverse and equitable media. She is a trustee of the Society of Editors, a board member of Reporters Sans Frontiers. Her publications also include Cupcakes and Kalashnikovs: 100 Years of the Best Journalism by Women, published by Hachette. She has 2 daughters and lives in London with her husband.
NOON’s Editorial Team
Jennifer Howze – Editorial Director
Jennifer Howze is an award-winning journalist, writer & blogger. She’s led multiple businesses overseeing strategy, editorial, social media and backend CMS. She returns to NOON after helping Eleanor launch the business. She served as Editorial Director of parenting network Netmums and cofounded and ran BritMums, the UK’s original parent influencer network, for more than a decade. Previous to that, she oversaw online feature content at The Times as Online Lifestyle Editor. Her writing has been shortlisted and longlisted for a variety of prizes, including The Bridport Short Story Prize, Mslexia and the Deborah Rogers Foundation Writing Award. She has a Masters of Creative and Life Writing from Goldsmiths University. Picture: Amelia Troubridge
Jocelyn Cripps – Chief Marketing Officer
Joss specialises in recurring revenue business models and digital marketing. She is a subscription and membership-marketing consultant with more than 20 years’ experience acquiring and retaining customers in the media, e-commerce and not-for-profit sectors. She has worked for media owners such as Amazon, The Financial Times, News UK and Sky, with marketing expertise gained from both working in and managing marketing operations in EMEA, Asia and North America. Joss is a non-executive director for The Big Issue.
Dr Lucy Ryan – Head of Consulting
Managing Director of Mindspring International for the past 20 years, Lucy has trained, consulted with and coached over 10,000 leaders in blue-chip companies across 29 countries. A passionate advocate for women’s professional development, helping organisations attract, retain and promote their female leaders and gender proof their succession plans, she published the bestselling Lunchtime Learning for Leaders, and is the author of Revolting Women: Why midlife women walk out (and what to do about it), which won the Business Book Awards 2024: Diversity, Inclusion & Equality Book of the Year and The People’s Book Prize 2023/24 as a Shortlisted Title. She has a Masters in Positive Psychology, lectures at the University of East London, is an honorary research fellow at the University of Liverpool and an accredited Master Practitioner Coach.
Read her NOON piece Why midlife women are walking out at the peak of their careers.
Debra Waters – Editorial Contributor & Membership
Debra is a seasoned lifestyle writer, editor, interviewer and reviewer who’s covered topics ranging from health and parenting to chefs and restaurants. She’s written or edited for a wide range of publications including Woman & Home, Good to Know, Woman and Woman’s Own, M&S Food, The Telegraph, and MSN Health, among others. She earned her MA in Creative and Life Writing at Goldsmiths in her forties, and since graduating from the programme, has won the Bridport Short Story Prize (2020) and been shortlisted/highly commended for seven competitions (including the Bath Short Story Award) and longlisted for more.
At NOON, Debra contributes to the site with her writing, editing and SEO skills and looks after Membership.
Flora Symington – Social Media
Flora creates content and campaigns for NOON’s Instagram and Facebook and contributes to the site. She graduated from Oxford University with a BA in English Literature and Language and earned her Master of Arts from
Diane Kenwood – Editorial Contributor
Diane is a journalist and broadcaster. She was the editor of Woman’s Weekly and the Marks & Spencer magazine, has presented programmes and series on TV and radio (she currently has a weekly chat slot on Boom Radio) and runs her own blog and website, These Are The Heydays. She’s a former chair of the British Society of Magazine Editors, a director of the Women of the Year Lunch and sits on the Board of Trustees of the International Longevity Centre, the leading thinktank on the challenges and opportunities, across the lifespan, of having an ageing population.
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