Why do advertisers ignore their best customers?

Women want to see their older selves reflected in ads. Why haven't agencies and advertisers caught on?

Why we need more midlife women on our screens

The representation of midlife women onscreen is actually declining. To change it, we must work together

Book Club July 2021: Ruth Jones

Sign up for our July Noon Book Club feauring bestselling author Ruth Jones of Gavin and Stacey. Plus you get a copy of the book

July 2021: What to read now

Discover the newest, great reads with this exclusive list from Sam Baker, host of the Noon Book Club.

'I was in the Royal Box at Wimbledon and this is what it is like'

When her father, the 'skipping Sikh', was invited to Wimbledon, his daughter Minreet went too. She describes what it was like in the Royal Box at Wimbledon.

What do we do about the authority gap?

Why do men underestimate women? As we move into midlife, we have an opportunity to be fearless and promote female authority.

Picture: Getty Images

Teens and porn: School used to be about the three Rs – now it’s XXX

Teens are watching porn more than ever, changing their behaviour and identities in ways we need to address now.

Picture: Louise Haywood-Schiefer

What I learned about hair, makeup and myself by going grey

For years Kate Spicer coloured her hair. When she stopped, she suddenly learned there were some secrets to going grey.

Picture: Getty Images

The new literary prize for midlife writers

The literary agency Watson, Little's new prize celebrates midlife writers and women's stories

Would you rather be thin, or happy?

After dieting and purging for years, Daisy Buchanan asks what really matters

Picture: Neve Riley

Why I love beekeeping

Alison Graham tells us why beekeeping has become so common, why she got into and what makes it the perfect midlife hobby.

Pictures:Getty Images

Top 10 money hacks – or How to be the Queen of Mean

Lucy Reese realised that being good with money wasn't about one grand gesture but lots of small ones that add up.

Eleanor Mills

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by Eleanor Mills

Inspiration, community and joy to get you through the pinchpoints of midlife

Eleanor Mills

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by Eleanor Mills

Inspiration, community and joy to get you through the pinchpoints of midlife

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