Video Course
How to rebrand yourself, rediscover your confidence and create a fulfilling next chapter — without starting from scratch
‘If you’re feeling stuck, overlooked or ready for a fresh direction, this Rebrand Yourself™ Course will show you the exact steps to confidently pivot your career, embrace your experience, and step into the next stage of your life with clarity and purpose.’ – Eleanor Mills, NOON Founder and creator of Rebrand Yourself
👉 You’re not alone. Many women in midlife face these exact challenges — and the truth is, your squiggly, complicated experience (including your setbacks) is your superpower.
You just need to tell your story the right way
This is personal: After 23 years as a senior editor I got made redundant and felt like my world had fallen apart. I used my story and storytelling to start again. My bestselling book Much More to Come: Lessons on the Mayhem and Magnificence of Midlife is all about finding a new path in the second half of life.
As an award-winning journalist (ex Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine), speaker and the UK’s premier expert on all things midlife, I’ve been telling stories about people my entire life. I’ve interrogated everyone from Mikhail Gorbachev to Sheryl Sandberg, David Cameron to One Direction, Theresa May to the Dalai Lama.
Here, I put all that experience and knowledge to use – helping you articulate who you are now and what comes next.
Our free webinar provides the first steps.
The full Rebrand Yourself course gives you:
NOTE: Extended enrolment for the January 2026 cohort: 25 January 2026
The course takes you on the full journey toward your next chapter – including 4 live video sessions with Eleanor! The benefits? You’ll…
Video Course
Extended enrolment
Course Schedule
This cohort starts with a live video kick-off session with Eleanor. (If you can’t attend, you’ll receive a video afterward.) See more about the Course Modules below
MONDAY JANUARY 19th, 12.30pm – Kickoff call to get you started, make sure you can access the materials, answer queries, get you onto the Rebrand Support Whatsapp group, introduce you to your course mates and buddy you up with another Queenager so you can keep each other on track.
TUESDAY FEBRUARY 10th, 12.30pm – Journaling call to help you go through your life in 7-year chunks. We know this can be emotional, so we are adding in this session as support.
FRIDAY MARCH 20th 12.30pm – Golden Threads: Eleanor will go through 3 people’s life stories and help with their Golden Threads to show how it’s done.
FRIDAY APRIL 10th 12.30pm – Final Session: Read through your personal rebrand, share with the others, learn how to use it on social media and other places.
ADDITIONAL EVENING CALL – Date TBD. We’re adding this session according to the needs of this cohort, and holding it at 6pm as an alternative to the regular lunchtime sessions.
Discover what is the ‘Song of Yourself’, why it’s difficult to sing the song of yourself, who I am and how I developed this course and how it helps you
Learn how we use timelines to rebrand ourselves … and why starting from the very beginning of our lives is one of the secrets to my method. We’ll look at how to spot patterns and do a recorded video journaling session together.
Discover what your Golden Threads are and why they are important. You’ll also get acquainted with the Mills Matrix, a handy tool for zeroing in on the story you want to tell about yourself. Here, you’ll identify your defining story that encompasses not just what you’ve done but who you are.
We’ll tie everything together in this last Module. You’ll learn how to tell your personal story, your professional story, define your purpose and superpower – plus I’ll go over the Bonus Modules, including how to use AI to help tell your story + social media templates.
Perfect — that’s what this webinar will help you uncover. You’ll walk away with clarity and first steps.
This is a question I know many of you are sitting with right now: “Will it work for me?”
Not in theory,
Not for other women.
But for you — at this stage of your life.
That’s a fair question. And honestly, it’s the right one to ask before you invest £497 in anything.
Here’s what I’ve noticed after working with midlife women who want to rebrand themselves:
The ones who struggle aren’t lacking intelligence, experience or talent.
They’re stuck because they’ve outgrown an old identity — but haven’t yet built a new one that fits who they are now.
They think:
This course isn’t about pretending to be someone else or starting from scratch.
It’s about:
And yes — it works because you’re in midlife, not in spite of it.
The course is a bit like a university seminar. You’ll watch online video lessons where I tell you how to reframe your experience and talk you through my bespoke rebranding framework. Each module is broken up into bite-sized sections – so they fit into your schedule, whether you work at your desk, listen in your car, pop them on for a walk or whatever works for you. Accompanying worksheets each week provide structure for working through my method step-by-step.
Then we have 4 live Zoom calls – spaced throughout the course – in which I’m here to support you. I’ll help you work through exercises, answer questions and keep you on track. (One of these will be the storytelling workshop, mentioned above.)
Additionally, you’ll be part of the dedicated WhatsApp, connecting with others on the course and getting and giving support.
We aim for all of you to emerge with:
Enrolment closes at midnight on Sunday 18th January and the course starts on Monday 19th January. We’ll begin with the kickoff Zoom call at 12:30pm (recorded for you if you can’t make it).
Once you book you should see a Thank You page pop up. From there, you’ll receive an email from us with dates and info. Because we are a small team, there might be a slight delay but don’t worry – you’re on the list and we’re working behind the scenes.
A: You should register as you’ll get access to the replay.
You’ll have full access to the course for 5 months. And remember: The handouts are yours to keep and you can refer back to the them at any time or return to use them again if your goals change.
Everyone is welcome to book onto the Rebrand Yourself™️ Course. Just click the Enrol button and book. You’ll also be signed up for my weekly Queenager newsletters and our Queenager Edit updates about upcoming events. (You can opt out of these at any time.)
If you ARE a member, make sure you are logged in (to keep from getting one of those annoying “there’s already an account in this name” messages).
Get our free weekly
Queenager newsletter
by Eleanor Mills
Inspiration, community and joy to get you through the pinchpoints of midlife
Get our free weekly
Queenager newsletter
by Eleanor Mills
Inspiration, community and joy to get you through the pinchpoints of midlife